Lars Willi, Area Sales Manager of Trunz Water Systems has spoken at the 7th International Conference "Woman - the Creative Personality of the Third Millennium" titled "WOMAN – AN ECONOMIC GATEWAY TO AFRICA", which took place in Nairobi, Kenya, and Zanzibar on May 9 - 16, 2011.
The Conference participants were very interested in the "Water Shop Concept". This concept has the goal to sell, clean water and energy to customers in rural areas at a fair price. This gives women in many areas the opportunity to be active as micro-entrepreneurs and to create a solid income. Also for the investors in such projects, the concept is interesting, because with a payback period of approximately five years and a return of around 4% it differs clearly from other development projects. The Water Shop Concept aims sustainability not only ecologically but also socially and economically.